Tuesday, 13 October 2015

GENERIC RESEARCH: The death of the music press


  • Music magazine circulation has deflated in terms of sales in local shops. Monthly magazine Q's sales have fallen down to approximately 50,000 copies a month nowadays due to loss of popularity unlike that of the 90's (its monthly figure was 200,000).
  • It appears that neighbouring magazines Uncut and Mojo are also befalling the same fate as well, with monthly circulation figures plummeting.
  • NME still tried to follow up to its lost popularity by producing a tablet version that is simple to read, but said version has only yielded 1,200 subscribers.
  • At least the NME website does decently in providing us readers with the latest pop news. But the unwillingness of young people trying to purchase music magazines full of (album and band) reviews and music features has caused the loss of devotion in pop music for youngsters today.
  • The digital age has brought in some incentives as well as SOME CONSEQUENCES: people will see the decline of the paid-for-album sales as a catalyst for the downfall of the modern music press.
Even Pitchfork and The Quietus wouldn't cut down the loss of popularity of the music press.
  • Now music magazines have lost a great deal of younger reading audiences in the subsequent years of their downfall.
  • They haven't been picking up any new generations of younger readers in the way it used to for a while.

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