Music magazine name: INSURGENCE
Genre(s): Alternative rock, punk, post-hardcore
Readership profile: The typical reader of Insurgence is expected to be aged 16-24 years old. They enjoy listening to rock music-oriented radio such as Radio X and Planet Rock, as well as rock bands like Bring Me the Horizon, Foo Fighters, Biffy Clyro and Thirty Seconds to Mars. However, they can sometimes listen to alternative rock artists and indie acts. The reader typically has music posters plastered all over their bedroom wall to signify their allegiance to music. They quite like downloading music on their mobile phone and revolutionise music within the media industry. Being portrayed as the "best on the block", they happen to enjoy attending live gigs and music festivals in their spare time, presumably over half terms and summer.
The standard reader typically spends over 17 hours on the Internet. They discover new musical acts through adverts and music magazines, and even integrate themselves into fanbases for the band or artist they are following. Accounts on Facebook, Twitter and Instagram are mainly prominent as they are socially interactive within the worldwide web. They own the latest mobile phones regardless of how old their previous phones are - they may have an iPhone 6s despite having owned an older iPhone 5 prior to now.
Readers of Insurgence are particularly informed about upcoming acts and top gigs to look forward to, and book tickets early prior to official opening of the concerts themselves. Nearly all the time they are media-savvy and favour procrastination as their main priority.
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