While I spent my own time on the Internet I stumbled across this rare reader profile for iconic music magazine Q. The Access section gave me a brief outline on the type of target demographic I should be focusing on. The Breadth section perfectly describes the typical lifestyle of music fans into alternative rock music - while omitting stereotypical aspects which would give my target audience a negative image to readers. The Authority section reinforces how Q attracts its niche audience using several techniques such as promoting the most important gigs and music records every month. The reader profile describes an outline of who a typical reader of Insurgence magazine should be like and the positive aspects of that person.
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